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This is why I really wanted Capyloon to take off [1]. The idea was to build a whole mobile OS around PWAs. App Stores are just CDNs. There are no weird rules about payment processors. The ecosystem did not need to start from scratch.

Unfortunately, it just never gained the necessary momentum.

[1]: https://capyloon.org/

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I always wonder how different it would look for the myriad of failed open source projects like that, if they had just picked a more marketable name
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I've still got a firefox OS phone in a drawer somewhere. I was disappointed it got discontinued like so many other mozilla projects.
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I was as well. It was very early, but not necessarily too early.

I think part of the problem is that they decided to have the flagship devices be low-end hardware, rather than high-end hardware. They were trying to ensure that development took low-end hardware into account, but they failed to consider that by the time the platform grew, high-end would become mid-range.

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It's hard for me to know for sure, but to me it felt like the fact that none of the firefoxOS phones were targetted as devices developers would themselves want to use as their main phone was a big misstep in strategy.
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