I don't know if that is sarcasm, but a chair I buy is mine to do whatever I want with it. Same goes for clothes, a mattress, paint, or any other non-software enabled physical item. Why does having software/hardware make a difference?
Because capitalists extend control wherever they can to maximize profitability.
If you want decisions that corporations make to be aligned with the desires of their users, you should be advocating for software/hardware built by consumer cooperatives.