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As in, to present themselves as the new defacto git host, capitalizing on GitHub's actual + perceived lack of reliability
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No, I understood that.

How? I want to partake in the thought exercise.

What more could/should GitLab, for example, be doing to capitalize?

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I suppose I primarily mean marketing - perhaps the most immediate concrete example I can think of is some sort of co-promotion alongside some mainstream vibe-coding tool that positions them as the git host of choice.
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