If this ends up similar to Claude on Bedrock, it's the same price.
But it also is for Devs in a company who already have a blanket agreement with Amazon, but would have an uphill battle signing an agreement with openAI.
I think cost is fairly similar. As for who wants it, enterprise stuff is a big thing, but it also seems very reliable. Have never had any rate restrictions or had it just be down, which it sounds like a lot of people have issues with for Anthropic's servers.