There was recent talk of them pulling back from the consumer segment, though obviously the leaks have also predicted Battlemage not being a thing so go figure: https://youtu.be/NYd2meJumyE?t=638 (timestamped)
That said, them not releasing a B770 in the consumer segment also sucks, since there are games and use cases that the B580 comes in a bit short for.
Since they will have both of those big and small "bookends" of GPU architectures, it is a question of whether they see benefits in maintaining an accessible foothold in the midmarket ecosystem. I could make an argument for both sides of that, but obviously the decision is not up to me.