> we will see this used against something that is not malware.
See what exactly used against something that is not malware? The Play Store already has requirements other than "don't be malware". If you're talking about the sideloading requirements, all of these requirements apply to every app, not just malware.
Google has stated that it will only withhold such permission from developers who distribute malware. I imagine they'll stick to that promise at first, but long-term I think they won't. Once it's possible for them to impose partial bans on developers, governments have every incentive to pressure them to do it.