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I think that's where they want to be. feels like everyone knows it too, that the long term expectation is basically being able to buy ad words and have LLMs lean responses towards whatever people bought.

Seems the playing field is a bit too open though, models are more fungible than the companies would hope so most of the current moat is brand based and seems like they're not ready to go all "Black Mirror" on us just yet.

by irjustin12 hours ago|

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this would be a breach of trust and short term would work great but long term is too detrimental.

same thing could've been said for search results, so at least that part is still "safe".

by SchemaLoad12 hours ago|

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Long term all of the major LLM platforms will have invisible ads, influences, and propaganda woven into the content. The temptation will be irresistible for these companies.

by doginasuit10 hours ago|

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I'd be surprised if product placement isn't already basically at play. Charging companies for including/prioritizing their documentation in the training data, for example. Thankfully LLMs are terrible at the subtlety it would require for a direct marketing campaign.

by bix612 hours ago|

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O you think trust matters? This is capitalism not trustism.

by saghm11 hours ago|

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Well it's sure not "anti-trustism" in recent years...

by PradeetPatel12 hours ago|

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Long term retention is built on brand trust and usability, then ensh*ttification happens.

by nalekberov12 hours ago|

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No, this is late stage capitalism without regulation.

by Brystephor7 hours ago|

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I work at a company that mainly makes money off ads. Theres no doubt in my mind that the end goal is to make their ads blend into organic content and make them indistinguishable. Typically that results in positive A/B metrics. Its also a reason why influencer driven ads perform well, they seem more organic.

by JumpCrisscross10 hours ago|

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> always thought that ChatGPT ads would be indistinguishable from actual content

Remember when we got upset that Google was putting ads into image search [1]?

[1] http://www.ryanspoon.com/blog/2008/12/14/google-image-search... 2008

by 11 hours ago|

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deleted

by phailhaus11 hours ago|

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That was the fearmongering, which made no sense because advertisers can't put a dollar value on "the AI will kind of sort of mention you", and because every conversation needs an ad. If ChatGPT always snuck in a brand mention even on the simplest questions, everyone would hate it.

Ad technology is really old. They're just going to use the same proven tech that has a track record of creating billionaires: intersperse content with sponsored blocks.

by acdha11 hours ago|

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I don't think that's a fair dismissal: you see ads all over media websites because the rates have been plummeting as consumers tune out ads. One main reason why everyone does is that ads are so obtrusive and repetitive, and that's exactly what LLMs change: I'm sure we'll see regular ads on AI apps because the companies have trillions of dollars to repay but advertisers would pay a lot more for openings where they aren't _forcing_ their message as a distraction but are instead able to insert it fairly naturally into a context where the user is engaged.

The entire history of advertising before the web was companies estimating a dollar value on “awareness” when they couldn't measure direct referrals and every business in the world has gotten a lot better at measuring sales since then. It's not going to be transformative but if, say, Toyota got ChatGPT to say their vehicles were a better value than Ford's I suspect they'd be able to tell pretty quickly whether sales were improving relative to the competition and would pay well for that to continue.

by senectus111 hours ago|

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I'm pretty sure that will be an eventual evolution of the product. The business model cant sustain itself as it is at the moment, eventually chatGPT wont be the product... we the users will be.