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> ⓘ This part of the response was sponsored by Vercel

LLMs are essentially unregulated. I don't believe they have any legal disclosure obligation in America.

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They'd show it regardless (maybe as a popup though): the disclosure doesn't make it that much less effective at scale, and the optics of getting caught vs just disclosing it are not worth getting dragged into
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They may ignore the disclosure obligation, but technically they are supposed to disclose this fact.
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> technically they are supposed to disclose this fact

Under what law?

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> Have the model generate keywords from the query, then inject guidance from matching advertisers into the context window

This already exists and is called... "skills".

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