There's lots of people who are willing to spend a lot of money on 'real things' while not spending anything on bytes. It's the tech companies which have created this expectation of free services. Many non-tech people I know are relatively wealthy and think likes this.

> The real question is what do you get out of advertising to people who don't have any money?

Psychographic data. What they learn from these folks will create the most powerful manipulation technology yet.

A bunch of people pay to remove ads, and a bunch of people that are happy to give businesses their attention (view ads) I'm exchange for services... I.e. Gmail, YouTube, but don't feel they use enough / are annoyed enough to warrant $15-25/month.

Some brands are okay with impressions.. you can build trust in your product be advertising it for weeks/months and when the user does make a purchase that brand is on the mind.