I'm sure they do collect data but not to the point that they hamper functionality. They still focus first and foremost on usability, functionality whereas Google focus on collecting data, serving ads and then on functionality.
replyBut yeah, there is no doubt in my mind that they both collect as much as they can.
Google gets nearly all of its revenue from targeted advertising, and Apple does not. Apple has an incentive to restrict or completely deny third-party data collection, because they’ve made privacy a major part of their brand marketing and there is major reputational risk to Apple for being caught lying about this. Apple’s “Ask App Not To Track” feature made such a measurable dent in the revenue of various surveillance tech companies that they complained about it, loudly, including Meta paying for a full-page ad in the New York Times about it.
replyThere are multiple objective reasons to believe that Apple is a more trustworthy actor here than other companies, including vulgar capitalistic reasons.
You can just say “pfft, wow, you really believe that?”, I guess, but if that’s your position there’s no reason to argue about this with you.
Apple's ad revenue is growing massively past few years, projected to be 13 billion revenue stream next year. Where do you think those ads are ending up, and do you really believe they are non-targeted? So while your statements are still somewhat valid, not that much and not for that long.
replyAlso, for anybody from outside of US, its US 3-letter agencies that pose biggest actual security risk since US laws treat us as sub-humans. Apple is as translucent to those as Android. But I get it, its still much easier to make PR campaign based on security for Apple than Android.