It absolutely is, because everything is adversarial. Every piece of advice is a hidden ad, every friendly person an attempt to lure you into parasocial relations, every teacher a course seller.
We went from a community to normalizing psychopathy.
It seems so innocent. “Just an ad” but the whole influencing industry is kind of a nice word for “manipulation”
When the cost of manipulation is so low, and the repercussions for lying and cheating are not there, everything gets skewed.