Anecdata: I have yet to meet someone who have been targeted by unknowingly side-loading apps.
If they really want to improve security they can work on much more impactful changes. I know people having been scammed by ads proudly delivered by instagram and google. I read about malicious apps that somehow went through official store filtering.
It's also especially difficult to tighten security in the direction your money is coming from.
Android has no such constraints