There is an existing market for passenger eVTOL to and from airports. Using that as a beachhead makes way more sense than trying to develop a de novo niche.
The tradeoff is you have to build a cargo business. That costs money and leadership attention. Racing for the beachhead, given sufficient access to capital, is the more focused strategy. (This is a good example of how bootstrapped versus financed companies can be radically different in their technical debts, time to market, culture and discipline around validating hypotheses.)