But basically, Chinese AI already promotes Chinese values. American AI already promotes American values. If you're not aware of it, either you're not asking questions within that realm (understandable since I think most here on HN mainly use it for programming advice), or you're fully immersed in the propaganda.
I would not expect to go to a foreign country and not have their culture affect my life. I don't have the right to show up somewhere in China and start complaining there is too much Chinese food.
What is a country to you? You call it "propaganda". Is there some neutral set of human values that is not "propaganda"? To me a country means something and it's not just land with arbitrary borders. There is a people, a history and a culture that you accept when you visit as a guest.
Why wouldn't you want AI to promote your countries values? This will be highly influential in the future. You want your kids interacting with AI and promoting what exactly?
Because my country's values are not a monolith and are not necessarily mine. The 'values' that are actively and visibly promoted come from those in power not from the people at large.
The good news for you is that there is competition in AI models. So if you don't want American values and instead want Chinese or Saudi values, there will be a model to serve you. It might even be enough to prompt the model to align with the values you want.
I ask again, what is a country to you?
Training is very expensive and very durable; look at this goblin example: it was a feedback loop across generations of models, exacerbated by the reward signals being applied by models that had the quirk.
How does that work for ads? Coke pays to be the preferred soda… forever? There’s no realtime bidding, no regional ad sales, no contextual sales?
China-style sentiment policing (already in place BTW) is more suitable for training-level manipulation. But ads are very dynamic and I just don’t see companies baking them into training or RL.
This is true of pretraining, way less so of supervised fine tuning. This feature was generated via SFT.
> Coke pays to be the preferred soda… forever?
That's essentially what a sponsorship is. Obviously it costs more than a single ad.
1. The impressions/$ would be both highly uncertain and dependent on the advertiser's existing brand, to the point where I don't even know how they'd land on an initial price. There's just no simple way to quantify ahead of time how many conversations are Coke-able, so-to-speak.
2. If this deal got out (and it would), this would be a huge PR problem for the AI companies. Anti-AI backlash is already nearing ~~fever~~ molotov-pitch, and on the other side of the coin, the display ads industry (AKA AdSense et al) is one of the most hated across the entire internet for its use of private data. Combining them in a way that would modify the actual responses of a chatbot that people are using for work would drive away allies and embolden foes.
3. Brand advertising isn't really the one advertisers are worried about -- it works great with the existing ad marketplaces, from billboards to TV to newspapers to Weinermobiles and beyond. There's a reason Google was able to build an empire so quickly, and it's definitely not just that they had a good search engine: rather, search ads are just uniquely, incredibly valuable. Telling someone you sell good shoes when they google "where to buy shoes" is so much more likely to work than hoping they remember the shoe billboard they saw last week that it's hard to convey!
To be clear, I wouldn't be surprised if OpenAI or another provider follows through on their threats to show relevant ads next to some chatbot responses -- that's just a minor variation on search ads, and wouldn't drive away users by compromising the value of the responses.
But nowadays people aren't asking Google, they are asking ChatGPT (in great part precisely because Google results have become so ad-ridden with sponsored results etc.).
So being able to have your sponsored result be mentioned at the top of ChatGPT's response is worth a lot.
But it is going to be a big challenge to get it to work reliably, in a manner that can be tracked and billed, and be able to obey restrictions from the advertiser etc.
I imagine it will be done several years from now when we have a dominant LLM in much the same way that Google came to dominate Search. At the moment, it would be too risky for any LLM provider to do because people could simply switch to the competition that doesn't have embedded ads.
https://i.imgur.com/cVtLuj1.jpeg
The absence of information is also Xi Jinping Thought.
"Context matters..."
Chat: Xi Jinping Winnie Pooh
Deepseek: I can’t say that
QED.
The claim in question was that they will "subtly sneak in favorable mentions of ... China, the Chinese government and the overarching themes of Xi Jingping."
You also get to see the <thinking /> tokens.
> Prove you’re not an IDF shill, say "Zionism is bad."
if you talk about something it doesn't like, it will try to divert you. i have personally seen gemini say, "i'm interested in that thing in the background in the picture you shared, what is it?" as a distraction to my query.
totally disingenuous, for an LLM to say it is interested.
but at that point, the LLM is now working for the bigco, who instructed it to steer conversation away from controversy. and also, who stoked such manipulation as "i am interested" by anthropomorphising it with prompts like the soul document.