Reminds of video games that gives you reward cues for doing something. Psychological tricks to massage your brain and get you hooked. That's why also like to buy nice stationary. I always look forward to use my notebooks and pens.

And the $10 toolbox needs to only be insufficient once or twice and suddenly the $200 packout makes sense.

For you or I who use the box once a year? The savings are worth the minor hassle - but if you’re using it everyday it only takes once or twice to outweigh the costs.