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I strongly dislike all of these companies (and the people who run them), and I don't love LLMs in general, although I use them every day because they are useful for my job.

But the simple fact is, if you're paying $20/mo and using $200/mo of tokens, that is not going to last forever.

The only way to make it last a bit longer for the people with relatively sane usage patterns is to try and stop people absolutely taking the piss

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That's not true, you're using RIAA-style wishful accounting here. If the company is willing to sell me $200 worth of tokens for $20, that's still worth only $20 to me.
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The worth of something to you can be more or less than the number of dollars you paid for it. If those tokens let you build something that you sell for far more dollars or saves you time that you put more value on.
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Ok well they need to do it above board and legally then.
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