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It took me a few vids to warm up to his presentation style and the production style, but now anyone else doing coffee vids seems like a total amateur/influencer/YT rusher. Early Hoffman coffee competitions were the proof point for me that he’s not simply an influencer entrant.

His presentation still is still a bit forced and orchestrated to me, but at least I believe he’s smart and has interest in the craft.

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> Early Hoffman coffee competitions were the proof point for me that he’s not simply an influencer entrant.

That and owning a coffee roasting company?

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he’s adorable what’s not to love??
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Is his quiff a side effect of his prodigious coffee intake?

I’m waiting for his eyes to glow blue, and he perfects the ability to fold space and time.

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What does this offer over the refractometer he already has?
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It says that refraction does not cover everything.

> By sampling features in the electrochemical response that are affected by the ensemble chemical composition of the coffee rather than measuring the concentrations of individual molecules, this approach captures quantitative information about both roast color and beverage strength. These two properties drive the sensory profile of the beverage, thereby allowing this analytical technique to exceed the insights provided by refractive index measurements and provide additional quality information that correlate with flavor.

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