So it's not just a person developing a distinctive voice and not being able to "turn it off".
Web has never been as anonymous as people think and this writer seems to have a clear confusion what it really means to be anonymous and hide your identity. Really, having a distinct writerly voice and being a published writer is pretty much the same as leaving your finger prints on the axe.
All the people it seems to be identifying are bloggers, journalists, and/or published authors.