It's really a shame. I grew up in a frugal household that venerated Dave Ramsey, and there was a ton of moralizing of finances that didn't need to be moralized. Stuff like "debt is always evil, buying frivolous things like fancy coffees is stupid", etc.

There are unfortunately a lot of people that base their spending and saving decisions not on what they actually value or what their goals are. Rather, they base them on fear of breaking the moral rules.