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For all practical purposes, internet search is dead or dying. It has been enshittified to perfection by multiple parties. Those who could have been called users in a previous life are the ones getting the least use out of it. For a brief period of time, LLMs can help. Until their inevitable decay into ad-infested hellscapes makes them just as useless. They don't have ad blockers.
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You hear analysts talk about the majority of corporations being in the infancy of their understanding of language models. Shudder to think of the slop mature players will put out.
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