If we're going by anecdotes, my last Noctuas showing signs of failure (I had 6 of them, one was ~200rpm slower than it should be, one took a several seconds longer to start spinning from a stop) about a year after the end of warranty was partially why I retired them. Same with the set of Noctuas before them (apparently my first set was from 2010). I suppose they all technically still spun so they were still usable, just not to original performance; still, hard to be too upset about the product making it through the long warranty period without issue.

But my Arctics that was installed in the same case that ran for the same amount of time are still chugging along strong, and those are about as cheap as fans get. Different load/use case though so it's probably not a fair comparison.

These days, I really think the competition has caught up or passed Noctua.

2x more than other premium offerings that often perform noticeably better, which I'd say are usually from BeQuiet, LianLi, and Phanteks.

But yes, sometimes up to 5x more than the comparative Arctic in common size categories where it basically trades blows for most metrics that matter. Arctic is seriously unbeatable in value:performance if you just need a basic fan without other QoL or aesthetic features.

120mm is the most competitive category, and it's the most obvious category how Noctua can't keep up with the faster iterating/innovating competition.

Disclaimer: I read HWCooling like everyone serious about the subject. These reviews aren't everything, the appalling QC that results in resonances or coil whine lottery isn't mentioned.

In general, yes, Noctua is overpriced and Arctic is an incredible value, but when you want to optimize your silence/performance ratio, it's still Noctua, BeQuiet or (sometimes) Thermalright.