upvote
Well, I have a bunch of lower-end black fans, some of them quite old, from before transparent cases were a thing. They're actually pretty much gray if I don't wipe them off.

Noctua's signature... brown-orange? Whatever that color is, it has the same issue. The blades are basically gray if I don't wipe them.

Haven't seen anybody start a gray craze, though. Though I have a grayish motorbike that also shows dust and dirt like nobody's business (it's a bike I use strictly on paved roads).

reply
Silver is the ideal color for hiding dirt. I had a silver car once. Unless you drove it down a dirt road during a rainstorm, you basically never had to wash it.
reply
If it were about performance and not marketing, they'd try to optimize for resistance to dust adhesion and resource consumption: energy, cost, durability, etc.
reply
I have them. They get dusty at about the same rate as a pure black fan (which also shows gray/brown dust quite easily). I need to clean mine about every 6-9 months to keep them looking good enough to "show off". I generally run a Winix HEPA filter in each room of my apartment.

I don't think matte white is worse than matte black in terms of showing dust. They both do.

reply
I suspect there's a reason brown is Noctua's signature color.
reply
Black cars show road dust immediately. White cars don't. I image it's similar for computer fans
reply
Dust can actually be more visible on black than on white.
reply