Noctua's signature... brown-orange? Whatever that color is, it has the same issue. The blades are basically gray if I don't wipe them.
Haven't seen anybody start a gray craze, though. Though I have a grayish motorbike that also shows dust and dirt like nobody's business (it's a bike I use strictly on paved roads).
I don't think matte white is worse than matte black in terms of showing dust. They both do.