This is because the cross-sectional-area of the conductor would create an inflexible cable – and even then the connector (even though rated) could never handle a sustained 240W in the real world.
Fires. Fires everywhere... this is why no 240W chip exists.
src: electrician
All an end user cares about is if the cable is the bottleneck, if you think you have known-good devices. If I have a MacBook and a good NVMe enclosure, I want to know if my cable is fast enough, rather than have it quietly fall back to 3.2 or worse.