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A 5 pack of arctic pwm fans was 25€. I was considering noctua but the G2 fans were always delayed. But I doubt I would have paid 150-200€ for 5 fans.

They do have the most insane pricing. I could see myself buying some in the 15€ range but not 35€.

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You lead me to believe that they are targeting a niche "audiophile" market and probably not a commercial market. The concern in the commercial market would be energy savings vs. capital expenditure. Some commercial spaces actually introduce white noise into spaces to increase occupant density.
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They target people that want quiet/silent cases, obviously not commerical, unless you're going after the long life/warranty service. Or you go for their industrial line.
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They are targeting people who want nearly-silent fans for computing devices and will pay considerably higher than average prices for them. I have several of them, and they are vastly quieter than the competition. Wouldn't be worth it in a commercial space, but I want my house to be quiet.
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Audiophile products are a known scam.

This is an enthusiast product, as evidenced by the premise that you care about color-coordinating the inside of your computer.

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