> No one _wants_ to be tracked

Plenty of people seem to genuinely believe that “personalized ads” are good for them.

To play devils advocate there is a direct benefit to being tracked, at least theoretically search and ads will more relevant to you. I get no one wants ads but you do see ads here and there. It would arguably be better for you if everyone of them was relevant than not. Similarly search or even LLM answers could be better if the preferences of the asker are known

No, in not making excuses for tracking and I do lots of stuff myself of avoid being tracked

I’m only responding to the false premise that there are no benefits. There are. You can just choose to believe they aren’t worth the cost. I believe they aren’t but I have friends who opt into all tracking and even register their presence with multiple apps. They believe they’ll make more positive connections

> advocates had evidence of both demand for privacy and of trackers ignoring user wishes.

This evidence both still exists and is also completely useless for anything. The more important consideration, by far, is that the DNT flag was actively harmful to users in the real world because, if it was acknowledged at all, it was used maliciously to help fingerprint and track users. There is no reason for browsers to continue providing to their users a toggle that not only misleads them about what will happen with the setting enabled, but actively contributes to the opposite outcome because we live in a world where being evil is the norm.

Lately, I've come across websites that instead of a cookie banner display a banner that states they recognize and honor my wish to not be tracked. Whether that really do or not is something I did not spend time looking into. The first time I saw it I thought it was a fluke, and then it happened a few more times with in a short time period. Couldn't tell you what sites they were though as it was just something from search results.

Global Privacy Control replaced Do Not Track.