It was a dishonest effort that actually undermined the memory safety pitch.
They say it is 5% slower. That's close enough. I know they say it isn't but in reality that speed difference is just going to be used as an excuse by the anti-Rust crowd.
Having said that I do think you could write a DSL to generate safe performant asm for a video codec. Just not a platform-independent one. It would still have to be asm.
They're not that different; the image codec WebP is derived from VP8's intra-frame coding.