Obviously Mercury is successful, and obviously Haskell is how they did it. So it's essential to their success. Would it be instrumental to anyone else's anywhere else doing anything else? Can't possibly know, I don't think.
You can still compare lines of code and bug rate over the same period of time.
Being able to minimize boilerplate and have strong refactoring and bug resistant types is a huge edge.
The only problem is their ecosystems are limited so you might spend more time than you like implementing an API or binding a system library.