We live in a market economy. If you don't like the price, us apes have learned to say "no".
BTW, if prices are set by the wealth of the customer, then the poor ought to be getting a better deal. Isn't that a good thing?
As with many things in technology, it's not about the raw concept, it's about the automation of it and inability to appeal to a human. Haggling face to face is human. Having a bot decide what you are paying (take it or leave it) is asymmetric with the benefit going to the corpo.
> asymmetric with the benefit going to the corpo
You have the power to say "no". The only transactions you are forced into are the ones dealing with the government or the mob.
> inability to appeal to a human
I was stonewalled by a gigantic corporation the other day over a substantial sum of money. I googled the name and address of the CEO, and sent him a hand written polite letter. My issue was promptly resolved.
I know the CEO didn't read the letter. But he has staff that does, and hand writing a letter will get their attention, as well as reminding them that I was a loyal customer.