Per customer pricing will squeeze every customer for every dollar they can possibly afford. The more data they have the more they can calculate the level of desperation for each purchase. If they have your message history and see your mum is dying, they can spike flight tickets for example. And they will know exactly the highest amount you can afford for it.

Price discrimination at all is not the same as individualized prices. And really the issue conflates two things: 1, privacy and surveillance pricing; 2, AI profit-maximizing.

Even if Netflix or others do price-discrimination, the AI-pricing issue would still be used to squeeze as much as possible from the poor. It's not like these blood-sucking capitalists who run these massive corporations are into helping the poor.