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Shareholder value had to be increased, don't you understand?!
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More likely: "People needed to get promotion packages, don't you understand?!"

I would guess many of the bad changes are caused by perverse incentives which do not even help shareholder value.

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My mental model remains that the Windows team is mostly governed by designers on Macs who want to see a user-visible change to get their promo and never use Windows.
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Because mortages need paid, and when you’re working as a programmer, you deliver what the top brass wants
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