Many automakers use them for their headunits (ex. both my Chrysler minivan and my Porshce have HK headunits). The headunit in my porsche is also in some VW models and for the HN crew there are some fun hacks you can do with a usb stick to customize some features, including making carplay fullscreen (tap the porsche app to return to the porsche UI)...
A juniper Model Y is very fast, no engine noise, can drive itself better than a lot of cars on the highway for a similar price, doesn't need gas - convenient if you have a fast charger at home/work, fewer moving parts to think about in your day to day and control.
I like knobs and AA and will never make that trade... but it makes perfect sense for many people who don't mind the interface.
I'm glad Genesis still has knobs and Lexus is getting back to that now. The German luxury cars can't rely on fantastic engines alone forever.
Fast? Sure.
Also a reason why suvs and their more ridiculous variants picked up so well. People don't need cars that are worse to drive, but sure as hell they want one because others have them.
That said, they've also been buying ads for the last few years as their growth has sputtered in the face of competition.