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Apple can't control non-Apple devices. They can only control their own. So this makes perfect sense.
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They could control their own Apple TVs to allow that dialogue to be dismissed via the TV controls.
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Agreed, but why not just finishing setting it up? Or do people own Apple TVs without iPhones? That never occurred to me since a large part of the value prop is phone integration
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No, the value prop is a streaming device with a clean UX not filled with ads. My phone (which is not an iPhone) has nothing to do with it. Apple TV is a far better YouTube device than Google TV. It's also the best device for Plex, Netflix, and all the streaming apps.
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What integrations do you use? I can't really think of what I would miss on the Apple TV if I switched from iPhone. I rarely use AirPlay, disable Photos for in-house privacy reasons, and… oh yeah, the remote control for keyboard, volume, and navigation via iPhone is neat! I think the Apple TV is just a strong product on its own.
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Yes, I believe it's possible to buy an Apple TV without owning an iPhone.
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