Many figures seem to be either missing key information (e.g. Fig. 5: the elliptical deformation is not shown - a human artist would have created a very different figure to explain the concept) or plain wrong (Fig. 6: the threaded rollers have the wrong orientation, Fig. 7: the ball is much too large for the bearing and the whole figure seems nonsensical at first glance).
And if the author did not spot these obvious problems with the figures, they either have no clue, accept sloppy work, or didn't even read the article they generated. That article is not really good advertising for the company's products.
(That the link behind the author's name leads to their Wikipedia article which seems to be a revised copy of the CV on their website is interesting, too.)