But I don’t really understand: the ask is for evidence AI is generating meaningful returns and it demonstrably is, even while we have integrated these tools only partially. “Just software evolving” um yes, I agree, just that now this happens faster and more efficiently. It is also more than that: models that power advertising and content recommendation at TikTok, Google, Facebook, Instagram, etc are not just “software evolving” it is meaningful improvements to models that are only possible with good AI.