The last few movies I’ve seen in theaters have not been that. Two of the last 3 movies I’ve seen had audio mixing problems, and dialogue was inaudible in some scenes. (I heard this got fixed later for one of the movies) In all of them, I could hear bass from the adjacent theaters in some scenes. In the last two movies I went to see, both had someone in the audience bring an intermittently crying baby to the movie.
Im done with watching movies in theaters. It’s a better experience to watch at home, with headphones, a blanket, and the ability to pause for bathroom breaks.
Unfortunately since they already filed for bankruptcy a few years back they have had to cut costs and so their system for ordering food replaced (from pen and paper collected and an usher quietly brings you your food to QR code with...a cellphone) people are recently concerned that this has reduced their legendary quality. They still take audio and picture quality very seriously in my experience.
Also where are you located? LA and NYC have legendary theaters that are truly a special treat. Its harder to replicate that in various states but there are still some states trying (ex. NJ being the actual birthplace of the American film industry has a few excellent theaters scattered throughout that dont tolerate poor quality/talkers)
If your story is from AMC theaters just know that you are visiting the Mcdonalds of movie theaters.
It's just dead in its current form, you're right about that. To make it work they need to reinvent themselves. But it's hard.
They are a US national chain and they don't run "commercials" just lots of trailers. They have recently announced that they have extended the trailer runtime from 20-25 mins to 35-40 mins. While this is frustrating they always indicate in the app which movies have the trailers (most do) and the approx length. As a result, patron who want to skip the trailers use the app for guidance and just arrive +35 mins after the showtime. Example: https://i.imgur.com/bsVf6AE.png
Given this system, I dont think AMC has really lost patrons because of the ads since everyone who hates them know exactly how long to delay their entrance to the movie room. It really is the other factor I mentioned (they are not compelling enough most of the time vs other entertainment).
One more aspect I forgot to mention is concession prices. Small popcorn is ~10$, small drink is ~7$ so ~17$ for basic concessions and that does not include ticket price ranging between 5$ on Tuesday special deals for standard definition all the way to $27.99+ for premium screen. If you are going to the movies you might as well watch it on their best screen. It gets expensive if you are bringing family. The reason for this pricing is the studio. They actually take a majority of the ticket revenue and they refuse to lower their percentage of ticket prices on the marquee titles (and also require 2 week minimum contracts in the premium screens even if the movie is a stinker)
The theaters are essentially just popcorn/soda vendors who just happen to show movies on the side.
AMC is also interesting because even in the "real" trailer period they have a long ad for AMC itself but also for Coke, then another for themselves telling you to sign up for the loyalty programs, then another for themselves with Nicole Kidman in the theater with her suit with the silver pinstripes. A little thing for the theater is normal but they're going way overboard with it and it's hard to believe it's really effective.
For $27.99 I can usually get MLB tickets people are dumping last minute (face value starts a few dollars higher) and can always get AAA baseball tickets for less than that.
That dynamism to the pricing helps a lot of people get into the door to those events and I'm sure it helps them milk additional profit out of very interesting games.
I know you say it's the studios setting the price. Why do they seem indifferent to the impending bankruptcy of theaters?
This is partly explained by Matt Damon here: https://www.youtube.com/watch?v=gF6K2IxC9O8
>I know you say it's the studios setting the price. Why do they seem indifferent to the impending bankruptcy of theaters?
They are pushing their streaming platforms and using the content as just a hook for other more lucrative sources of revenue(ie. Disney and theme parks). Do they really need the theaters now that people are hooked on streaming?