Theaters are struggling because they need the working class to attend, and the working class has no money. This is true for any non-essential business that depends on 90% of the people.
To find new ways of extract money may help a little, but in the end the basic economics do not add up.
Which in turn is how much the studios and distributors pay to make/market the film?
Which is in turn driven by costs...
Which are basically large bets on if a piece of art will have mass appeal.
Now, in reality there are second-hand effects, of course - like people getting adjusted to the below-cost ticket prices and being even less incentivized to buy at the normal price.
If you lower the price too much, you get a different sort of clientele. The sort of person who wrecks the place and annoys all the other patrons nearby.
Then the cleanup costs a lot. Often more than the amount of revenue collected on the room.
It absolutely makes more sense to keep the hotel room empty than to lower the price to keep it fully occupied.
If it is free to show the movie then there is no penalty to running extra sessions. If it isn't free, someone is being paid. If that is a different someone to where ticket money goes they care more about sessions than viewings.
Apparently the deal back then was that theatres had to buy films in packages. If you wanted the latest blockbuster, you had to buy a bunch of terrible dross, and commit to showing it X times.
One or two exceptions - Project Hail Mary, for example.
But the decline of Marvel, Star Trek and Star Wars franchises has been stark.
https://www.youtube.com/@TheCriticalDrinker has some great commentary on the problem.
Also, a number of other factors:
* massive TVs are cheap now
* people behave disrespectfully in cinemas
* cinema tickets are now unaffordable for the low end of the market
* the experience hasn't modernised and become luxy enough to retain the high end of the market
* streaming services have high budgets nowI'll be curious to see if others chime in.
This was my first thought upon seeing the OP as well. I haven't been to a theater in years, and part of the problem is I don't know what I'd go there to watch.
I've been pretty explicitly told that Hollywood does not want to sell to me or my demographic by this point, and it's also pretty evident in the media that is being produced.
And the media I do consume, I don't really feel a need to see in theaters.
I feel bad, because I have many fond memories of going to the theater as a kid with my parents. With the way things are going, they may be long gone before I ever get a chance to replicate that experience for a family of my own.
Sadly you're right. At times like this I wish Silicon Valley was in Texas or Florida rather than one of the most leftwing / collectivist states in America.