I mean this should (and is) be tackled at the source: 0/low emission energy generation and not consumer having to think about these decisions. Sustainable data centers using renewables etc. But not that the companies should associate/evaluate/consider bytes downloaded with environmental impact.
Consumers vote and advocate for what they want and don't want. There are many who say it's not an individual problem and should be dealt with broadly through regulation, then also oppose any attempts at regulation.
Until we're at that point though, the 'winners' in this market society (that wield unimaginable amounts of money = resources) such as Google could certainly think about consequences of their choices. And they usually do to some extent, I'm not saying they don't, just that electric supply and demand has two sides to it
Technological progress is also societal progress. If we embraced degrowth in the 1800's (there was a ton of pollution back then, and a Malthusian belief in disaster!) we might not see slavery being abolished or women being able to vote.
Not everyone wants this at the cost of others. It's not as simple as that / not a necessary consequence of our desire to find clever solutions to solve everyday inconveniences
Will people's lives really be better once they're drowning or choking on wildfire smoke? But hey, at least they had cheap junk!
It's possible to have better lives as well as societal progress without endless growth. Technological progress, too, doesn't have to mean burning our oceans. We just gotta actually think about the costs and consequences of our actions.
Not every technological development is inherently good. Sometimes the cost is not worth the result. I posit the cost of AI so far has been astronomical, higher than anything else in living memory. The results on the other hand have been rather middling.
This is my issue. A cost/benefit analysis, not a strict no to progress.