I think the idea is that if the stranger on the bus has a haircut you genuinely find to be wonderful: tell them about it. You don't need to force yourself to be nice, just take action on the things you're genuinely excited to do.
And if you don't ever want to be nice to people, then you have some digging and reflection to do (including about if/when you are nice to yourself).
I'd argue that there is a very strong value in doing something good, not just because it's genetically or socially imprinted on you, but because you actually decide to do it.
This applies to everything, there is no merit in being good at something just because you were born that way.
I would posit that no, it is not. And it's not even unambiguously a good thing. There are plenty of cultures where people are described as cold until you get to know them, but once you do - they'd die for you. To me, that is genuine care. The American "Hiii! How ARE you? I don't actually care if you keel over and die!" approach feels fake.