The idea was they'd bootstrap it by giving you a credit card that could buy one ticket (which is all it was, a weird debit/credit card with a $15-20 authorization limit and a limited number of merchants accepted) - and then get the theaters onboard so that the theaters would be paying for it.

So (in theory) it's a "win win" if they get everyone onboard - the theater gets to sell popcorn, the movie studio gets a buck or two instead of nothing, and movie pass collects the subscription.

However, it needs them all to agree that the $15 ticket for "the empty theater" is really only worth $1 - which would go to the movie studio. That part never happened.

There were also people abusing it to simply earn loyalty rewards at the theaters, e.g. people that lived close enough to theaters just going there, buying tickets, and not even seeing the movie just to pile up rewards points for free food/drink when they did actually go to see movies.

They watched Silicon Valley and really liked Slice Line's business model lol...

1 movie per day I believe FWIW. I had it briefly as well. But they kept making changes it’s hard to remember exactly what the first iteration was.