If Gemma 4 is less lucrative than Claude to the Google Cloud kingdom, the Cloud kingdom will want you using Claude.
https://www.youtube.com/watch?v=sXgZhGzqPmU
As for why cloud offer it - think it's just an effort to promote the brand. The gemmas are pretty small so they can host it without it being a major drain on the company. They have the infra anyway
Might be easier to chuck it over the fence and let other providers handle it as it'll run in almost any commercial grade card?
Also speculating, but I wonder if it might also create a bit of a pricing problem relative to Gemini flashlight depending on serving cost and quality of outputs?
As a comparison, despite being SotA for their size, the smallest qwen models on openrouter (27b and 35b) are not at all worth using, as there are way bigger and better models for less oricemon a per token basis
And even alibaba's own qwen3.6-plus is $1.95, so it's kinda easy to come to a conclusion that alibaba (nor anyone else) is really interested in hosting that model.
And don't get me wrong, I fully agree with you, qwen3.6 27b is an amazing model. I run it on my own hardware and every day I'm constantly surprised with what it can zero shot.
I'm using Gemma 4 31B in my app with 5 agents, 1.5k requests per day, each.