Haslem played 72 minutes the entire 82 game season. That's like the Engineering manager who ships a PR once a year.

Thanks for the examples. I didn't realize this still happened. I don't follow basketball much - more hockey for me with some baseball. It sounds like those examples jive though - they're players in the twilight of their career who still bring a lot of value being in the locker room but maybe aren't ready to fully retire or move to coaching full time.

Actually, these scenarios happen in hockey as well. Teams will pick up character guys who have been through it all who are expected to contribute more off ice than on it. Corey Perry is one who comes to mind lately but they're never given a "coach" title. It's entirely possible though that these players may be expected to be a go-between guy between the coach and younger players to help them manage the pressure or to help with encouragement. They're definitely not getting prime minutes though.

I guess that would possibly be the same expectation of a manager who still codes. I can't see them doing anything critical. It's likely picking up some minor bugs or nice-to-have, low priority feature work. I was a manager before and while I didn't reach 15 reports, I was up to 12 at one time. There's just really no focus time that you need for coding. Maybe that's a bit different with AI but even then you still need to find time to make changes and validate. And that's time that takes away from other higher impact things that you could be doing for the team.

We already have these in the industry. They're Staff+ Engineers and Architects. It's generally the norm to not be cranking out code at this level, but they make sure everyone is moving in the right direction, assisting managers, and mentoring juniors.

Good example but it still sounds more like a “tech lead”: this guy is still focused on tactical line level with other players than on handling the overall strategy, PR, plans, hiring, etc that a coach does

I think the CEO was more talking in the line of Bill Russell or Maximus from Gladiator, not final-year Haslem

It happens, but these days is quite rare, and usually something reserved for a player is of Hall of Fame or close caliber, who has been an institution for the franchise, and is generally slated for a full-time coaching role post retirement.