Instead, everybody ended up using Gmail, iMessage/WhatsApp, and Facebook, and things are as centralized as they can be.
Agents could be a force in breaking that trend. Even if inference stays centralized, the artifacts agents create would not be. Basically the difference between everybody renting from one of a handful apartment building mega corps or being able to hire contractors to build your own things according to your ideas.
And just like there, it’ll probably help a lot to know a bit about how the sausage is made to not be taken advantage of. Also, many people will probably always continue to rent, which is fine. But the possibility of agent competition alone will hopefully keep centralized platforms and SaaS offerings on their toes, which is good for their users.
But at that point you're big enough to build it properly.