Getting rid of 30 watts of heat is trivial compared to say, 300 (I don't quite know how to read that ratio since a 2.5kW SSD seems a little high to me).
Just imagine something like 2S 9565 in at least 2U machines: with 10 server x 2U x 2 CPU you would have 8kW in the processors alone and you didn't even fill half of the 42U rack.
https://www.amd.com/en/products/processors/server/epyc/9005-...