Yes Valve is very generous.
They take MORE from developers who make LESS money. I sure bottom 98% of developers never sell above $10,000,000 to decrease cut from 30% to 25%.
Very few indie devs or small indie studios ever sell over 50,000-100,000 copies.
PS: In practice if your project funded by publisher it means that you as developer will make less money from a game than Valve.
So that essentially means a publisher takes even more than valve, while doing almost nothing.
Then publisher takes 70-90% before recoup and 50% afte of what remain after VAT, refunds and Valve's 30%.
Problem is when you spent $100,000 and sold lets say for $400,000:
* Valve gets $133,000
* Publisher gets $100,000 + $90,000
And you get $90,000 and real number would be much worse because VAT, refunds, etc.
Oh, dont forget to pay your taxes on $90,000. Good luck!
This sounds like personal experience. Can you elaborate?
Edit: OHH perhaps you are saying this is one of the benefits of Steam; that it shields you from all this.
Yes. In a sijmilar way: regular companies get Stripe at commodity pricing, games get xsolla, paysafe, tebex, and a massive compliance questionnaire, games are software (to you) but closer to porn or gambling on risk (to MoRs and processors).
People are less "likely" to charge back Steam because of their other games being frozen and Steam has volume to dilute chargebacks whereas you starting out may hit double digit dispute rates in one. Whether this is fair is an exercise best left to the reader ;.