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If you are just starting out its probably a good idea. Think about the use case when google bans either your app or bans your app user?
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Then your business is entirely screwed anyway because you've just lost half the market

At least to me it sounded very much like they were talking about mobile.

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It depends on your use case.

If you are a B2C app, you are probably more concerned about:

- social providers (Apple and Google being the big ones, but others could play a role--FB or Tiktok for example)

- easy registration (but not too easy, you want to avoid bot spam)

- self-service account management (updating profile fields, consents [CCPA, GDPR, others], resetting passwords

- single sign-on between your apps (if you have multiple)

- language support (for your backend, and mobile/web front end)

- cost

- possibly MFA, possibly passkeys

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