At least to me it sounded very much like they were talking about mobile.
If you are a B2C app, you are probably more concerned about:
- social providers (Apple and Google being the big ones, but others could play a role--FB or Tiktok for example)
- easy registration (but not too easy, you want to avoid bot spam)
- self-service account management (updating profile fields, consents [CCPA, GDPR, others], resetting passwords
- single sign-on between your apps (if you have multiple)
- language support (for your backend, and mobile/web front end)
- cost
- possibly MFA, possibly passkeys