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That's circular though. Why does that content get ranked highly? Because it gets a lot of backlinks, long clicks, etc. So people seem to like it.
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> Why does that content get ranked highly?

Search engines only show a snippet of the content and that always looks convincing. It's the whole content that is off and, unfortunately, a few seconds/minutes can pass before you realize it (If you ever do).

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Well, and Google's proxy read of "quality" might have flawed assumptions. A concise page where you get what you need and leave quickly might read as "high bounce rate".
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Bingo but i also think it is just the nature of the technology. It is going to be wordy but not usefully so.
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