The data doesnt purport to cover any more than the 1 website. Its not like there are any generalisations about other websites derived from the data. Its just "These are where my hits come from"
Same pattern as say a sub-reddit subscriber count compared to the number of nicks currently in an associated IRC channel, though IRC lurkers soften that distinction.
They try to address that
> I added RSS and Newsletter tracking. These data are very lossy. If someone is subscribed to my RSS feed and opens a post and their client downloads a lazy-loaded image at the end of the post, I get a hit.