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If I can pay a person 100k and the result of hiring them is 1mil in my pocket, I am going to do that every day of the week.

The only reason to fire them would be that I think the money will still end up in my pocket without them.

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It depends if your market has room to grow. If it’s saturated it’s just about COGS.
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If the market had been saturated then there wouldn't have been any (hypothetical) revenue growth which is what the comment above was arguing.

Personally I don't think there was any revenue growth to begin with. They are spending a lot on AI and haven't seen any ROI but for reasons they prefer to fire people and keep investing on AI.

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