Their thinking is more: instead of funding another internal product team, they can redirect that payroll spend into more AI compute and models they hope to monetize.
I don't believe CloudFlare is doing that, though they might, they could be needing to spend in Edge AI compute and what not, building out that infra isn't free, so they might need to find places the cash will come from.
In the organization I work, things are crazy at the moment, we are drinking tokens as if we are in hot desert and 1k is barely enough for a week for some people