> The value of the yen compared to other currencies has fallen through the floor since 2022...
replyThat would normally allow them to keep prices of export goods low...
It totally depends on if you need to import things to transform them or if you source mostly locally in your supply chain.
replyThe truth is that you can increase prices by 50% and if you loose 50% of sales you are still in a good place as your costs also drop.
replyThey have little uncertainty to work with, they don't need their consumers as much.
They're continuing their anti consumer policies
Hardware is just one aspect of sales though. I assume they have much higher margin on software, especially rereleases of existing games on whatever the next platform is.
replyHang on, halving your sales means doubling your price to stay even (ignoring your own cost), right?
replyI have a bridge to sell you …
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replyIf you consider the jump in price of DRAM due to hyperscalers to not be a considerable factor in this increase, please state so. Your comment leaving this out makes it harder to trust.
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